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An impeccable address

THE OPUS

BY ZAHA HADID

The Opus by Omniyat is the first foray into Dubai by the world-famous architect Dame Zaha Hadid and a destination in its own right. With an organic void right at the heart of the building, it is an architectural wonder made of engineering at its most impressive. Located in Dubai's Burj Khalifa district, The Opus combines a variety of residences and a design hotel operated by the leading hotelier group ME by Melia Hotels International.

Client / 

Omniyat

Location / 

Dubai

 

Category / 

Real Estate

The design strategy was centered on the strongest aspect of the project, namely Zaha Hadid, who designed absolutely everything, from the stunning exterior of the building, the impressive lighting of the Void that hollows the building like a cube of melting ice, to the interior and its nature inspired furnishings. The Opus is indelibly and powerfully marked as a Zaha Hadid masterpiece, a true work of art in all its elements.

Zaha Hadid was inspired by nature, thus the typography incorporates the same natural forms, the undulating curves that marked Hadid as the Queen of the Curve, and the flow and energy present in her work. This in turn allowed the typography to link to the energetic and trendy Melia brand, representing it as cutting-edge, experiential and adventurous, while Omniyat’s philosophy of creating sumptuous livable works of art are embodied in the refined and luxurious feel of the typography

BRAND STRATEGY

TONE OF VOICE

PRINT ADVERTISING

ONLINE ADVERTISING

BRAND IDENTITY

PHOTO PRODUCTION

PRINT PRODUCTION

E-BLASTS/NEWSLETTERS

WEB DESIGN & DEVELOPMENT

MARKETING FLOORPLANS

COLLATERAL DESIGN

COPYWRITING & SCRIPTING

VIDEO PRODUCTION

INTERIOR & EXTERIOR 3D

RENDERINGS 3D MAP DESIGN

INVESTMENT PACK

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