Create Magical Moments
Hayat Island is a wonderful combination of stunning unspoiled nature and high-end development, situated in the northern most emirate, Ras al-Khaimah. The emirate is characterized by magnificent landscapes, breathtaking coastlines that feature the saphire waters of the Indian Ocean and silky pearl colored beaches, which contrast vividly with its rich, terracotta desert planes.
Therefore, we drew its inspiration from the gorgeous natural endowments of the location, using bold type and vibrant colors to represent the ocean, the sand, the desert, the sky, the lush greenery, but also to symbolize the strong connection to rich traditions and the emirate’s past, as well as creating simultaneosly a fresh and young look that points toward a bright dynamic future.
Under the campaign tagline “Create Magical Moments” and through various elements, from color tone and images to typography and copy, the visual identity of Hayat Island positions it the anchor project for tourism, in the emirate that has seen the steadiest rise in tourism numbers in the region.